Spelling Blunder Leaves Morrisons Red-Faced
Written by HFM News on 3rd February 2025
Supermarket giant Morrisons have been left red-faced after a spelling mistake on promotional leaflets for a new store in Desborough.
It referred to the shop being on ‘Baybrooke Road’ instead of Braybrooke Road, which has caused amusement among residents.

The new store & (inset) the spelling error on the promotion leaflet
A Morrisons spokesperson told HFM the store is a franchise Morrisons Daily, so not owned by the firm.
They added they had been made aware of the spelling error on the leaflets and have corrected the information internally, to avoid any future errors.
The Morrisons Daily store has opened in the former Co-Op premises and is open 24-hours a day.