Harborough Singers Turn Entrepreneurs with New Entertainment Platform

Two singers from Market Harborough have launched a new business aimed at helping pubs, clubs and event venues boost entertainment and attract more customers.

Dan Pelos and Claire Craddock have created Let’s Go Games, an interactive software platform that modernises traditional activities such as bingo, quizzes and karaoke.

Dan Pelos and Claire Craddock have created Let’s Go Games

The system allows players to take part using their mobile phones via a QR code, with features including live leaderboards, automated scoring and AI-assisted hosting.

The idea was born out of the pair’s experiences in the entertainment industry and concerns about the challenges facing pubs and live venues.

Dan, who is the frontman of local band The Smarties and has more than 25 years’ experience in software development, said the aim was to combine technology with traditional social activities to encourage people to spend more time in venues:

Dan Pelos and Claire Craddock have created Let’s Go Games

The platform currently offers four main games, including bingo, music bingo and quizzes, alongside a range of mini-games suitable for pubs, corporate events, weddings, schools and community groups.

Claire, who performs with several choirs and has a marketing background, said the business is already attracting interest from venues and event organisers, with some expected to use the platform during the World Cup:

The company has secured backing from an investor and has already created ten jobs, with staff based in the UK and overseas.

Unlike traditional bingo and quiz nights, Let’s Go Games removes the need for paper tickets and answer sheets, with everything managed digitally through smartphones, tablets or computers.

The founders say they hope the technology will help venues appeal to younger audiences while retaining the social atmosphere that has made traditional pub games popular for generations.