Sports Direct To Open New Store In Market Harborough
Written by HFM News on 7th November 2025
Sports Direct is set to open a new store in Market Harborough before Christmas.
The national retailer will move into the former Poundland premises in the Commons car park, creating a number of jobs.
Fit out work to reconfigure the store is due to begin on Monday and the store is set to open on November 28th.

The premises, which have been vacant since Poundland closed last month, is owned by Harborough District Council’s commercial-arm and Caroline Averill, Director of Harborough District Commercial Services Limited said: “We are delighted to welcome Sports Direct to Market Harborough. The national sports retailer is known for offering a wide range of sportswear, footwear, and equipment from leading brands, and its arrival in Market Harborough is expected to enhance shopping options for residents and visitors alike.”

Sports Direct will open in the former Poundland store
Cllr Phil Knowles, Leader of Harborough District Council said: “It is such fantastic news that Sports Direct will be coming to the Harborough District.
“Sports Direct will be joining many other big brands in Market Harborough, bringing further footfall and vibrancy to the town as well as employment opportunities for people in the town and surrounding areas.”
“This is a great strategic piece of work by the Directors of Harborough District Commercial Servicers Limited to secure a further big name and national brand to Market Harborough.
“I know lots of families, especially those with sporty children, will be pleased to have this store in the town.
“Market Harborough continues to buck the national trend and is definitely the place to be for businesses and shoppers.”
Gareth Thomas, president of Market Harborough’s Chamber of Trade and Commerce, agrees it’s a positive boost for the town…
Gareth adds it wll be good for OTHER retailers, too…
Harborough District Commercial Services Limited was set up by Harborough District Council as a limited company in 2019, as part of the council’s drive to support a vibrant economy in the district.