Firm Ordered To Remove ‘Eye-Sore’ Advertising Display
Written by HFM News on 21st January 2022
A company has been ordered to remove a digital advertising display from outside a Market Harborough supermarket, because it is an eye-sore.
It was installed at the entrance to Sainsbury’s without planning permission and a government inspector has now ruled the District Council were right to refuse a retrospective application.
The digital advertising display at the entrance to Sainsbury’s Pic: Google
Cllr Jonathan Bateman, Harborough District Council’s planning lead, said: “We are pleased that the Planning Inspector has upheld the Council’s decision and ruled that this signage would have a significant detrimental impact on the character of this conservation area, which includes a tree-lined river, and setting of the Grade II listed Settling Rooms.
“The Inspector agreed that the digital display could be seen extensively across the car park, and glare from the bright colours and moving images made it visually intrusive, particularly at night.
“The Harborough Local Plan was also cited which states that the quality and character of places can suffer when advertisements are poorly sited and designed.
“The Council will now ask Sainsbury’s to remove this advertisement.”
The advertising firm Clear Channel and Sainsbury’s did not want to comment.
