Bakery Chain Confirms Closure of Harborough Branches

Bakery chain Butterwick has announced multiple store closures including its two branches in Market Harborough.

Shops on Church Street and at the railway station have shut with immediate effect along with 12 others, including stores in Kettering and Corby, resulting in a number of job losses.

Just two Butterwick stores will continue trading as part of restructuring plans – at Rushden Lakes and St Giles Street, Northampon.

The Butterwick store on Church Street & at Market Harborough Railway Station have closed with immediate effect

The Northamptonshire-based company say the decision to close the stores has been taken with ‘deep regret’ and blamed significant changes in customer spending habits in being unable to sustain the business in its current form.

The business founders Ryan and Fiona Scarborough added they are ‘heartbroken’ and have worked tirelessly to save all their stores and jobs.

A statement reads: “It is with deep regret that we announce the closure of all Butterwick stores with immediate effect, apart from our Rushden Lakes and Northampton St Giles locations.

“This decision has not been made lightly. Despite tireless efforts to secure all stores and protect every role, the continued rise in operating costs and significant changes in customer spending habits have left us unable to sustain the business in its current form.

“We are heartbroken for the impact this has on our incredible team members, who have worked with such passion and dedication to deliver the warm, welcoming Butterwick experience that so many of you have come to love.

“We are immensely proud of every one of them and deeply grateful for their commitment.

“For those with celebration or wedding cake orders, please don’t worry – all cakes will be made as planned. If your chosen collection store is no longer open, we will be in touch directly to make alternative arrangements.

“We also want to reassure you that all loyalty points and gift cards remain valid and fully redeemable in our Rushden Lakes and Northampton St Giles stores.

“We would like to sincerely thank all of our loyal customers for your support over the years. Your kindness, encouragement, and love for what we do have meant the world to us. We can’t wait to welcome you into our Rushden and Northampton stores to share everything we’ll be working on.”

All creditors should direct queries to BRI Business Recovery and Insolvency.