Asda Director To Become New Joules Boss

Nick Jones

Market Harborough-based fashion retailer Joules has named a senior executive at Asda as its the new Chief Executive.

Nick Jones will join the company from his position as a member of the supermarket’s executive board, where he is responsible for the performance of the grocer’s trading divisions across food, general merchandise and George.

Mr Jones, who lives in Rutland, has worked for Asda for the past 8 years and before that spent 15 years in senior roles at Marks & Spencer.

He said: “I am delighted to be joining Joules at such an exciting time in the company’s development.

“I have long admired Joules for its distinctive brand, its outstanding products and designs, and its connection with its customers.

“I have been impressed by the talent, energy and dedication of the people at Joules that I’ve met so far, and I’m looking forward to working with the wider team to deliver the group’s growth strategy – building on its strong foundations to further develop Joules as an international lifestyle brand.”

The appointment follows the announcement last month that current Chief Executive Colin Porter is to retire before the end of the group’s financial year to 2020, after eight years with the business.

Ian Filby, non-executive chairman of Joules, added: “On behalf of the board and everyone at Joules, I am thrilled to welcome Nick as our next CEO.”

Joules is currently creating a new multi-million pound headquarters on Rockingham Road in Market Harborough.